Get a free Goliath Gap Report from the Australian agency that stood up to a global superstar over its own name, and won. We pull apart every link in your customer acquisition chain and show you where the money's leaking, and where your biggest competitor is wide open.
A David and Goliath battle.A Current Affair, Channel 9
Alexei KouleshovFounder of YEWS and author of Better Business That Works. Went up against a global celebrity over our name, and kept it.Here's a story you probably haven't heard.
A few years back, one of the most famous people on the planet decided he wanted our name. We're talking global fame, deep pockets, worldwide headlines, and an army of lawyers.
We're talking about a guy whose net worth has more zeros than most people have had hot dinners.
And we said no.
When his team started filing trademark applications around the name YEWS, plenty of people expected us to quietly pack up and rebrand. We didn't flinch. We stood our ground, lawyered up, and fought back.
And ultimately? The YEWS trademark is ours in Australia.
The fight. How a scrappy Australian marketing agency ended up defending its name against one of the biggest celebrities in the world.
The outcome. The follow-up story after we secured the trademark.
Here's the thing, though. The story was never really about one celebrity trying to take our name.
Every big competitor, no matter how dominant they look, has a crack in the armor. Here's where they're usually exposed:
That's the fight we help businesses win every single day.
Show Me My Goliath's Blind SpotBig companies have bigger budgets, bigger teams and stronger brand recognition. You're not going to outspend them, so don't even try. That's not the game.
Smaller businesses have something the giants simply can't buy: the ability to move fast, think differently, and compete intelligently. That's where we come in.
No committees. No six-week approval loops. We spot an opening on Monday and you can be in front of customers by Friday.
We don't copy what the market leader does with a smaller budget. We find the customers, the searches, and the messages they're flat-out ignoring.
Every dollar goes where it can actually win. Specific markets, high-intent buyers, and a funnel that converts more of the traffic you're already getting.
Here's something most agencies won't tell you: buying one piece of the puzzle and hoping for the best doesn't work. A page-one ranking means absolutely nothing if your landing page leaks like a sieve and nobody calls the lead back for two days.
We look at the whole customer acquisition system. Every link in the chain.
Show up when buyers in your market search for exactly what you do, starting with the searches that actually make you money.
Customers are now asking AI who to hire. We make sure your business is the one it names, not your competitor's.
Paid campaigns aimed at buyers who are ready to act right now. Built around cost per lead, not vanity clicks.
Turn more of your existing traffic into actual calls, bookings and sales. This is often the cheapest growth you'll ever find.
Fast follow-up and smart nurture sequences so leads don't go cold and past customers keep coming back.
Your free Gap Report scores all five links, so you can see exactly where the chain breaks before you spend another dollar.
These are real businesses, just like yours, that were tired of watching bigger competitors eat their lunch. Here's what happened when they stopped playing small:
The owner was still driving the truck himself. Revenue was stuck around $1M, there was one service line and almost zero digital lead flow.
We built a full growth strategy, expanded the business into re-roofing, renovations and skip bins, and launched targeted campaigns for each new service.
Two locations fighting a packed field of mechanics and dealerships. Low lead volume, poor conversion and weak local visibility.
We built separate landing pages for repairs and vehicle inventory, a segmented ad structure for service and sales buyers, layered in local SEO and ran constant A/B testing.
Relying on a lead marketplace full of tire-kickers (think Angi or Thumbtack). Inconsistent work, unpredictable revenue and a whole lot of wasted time.
We built his own lead engine aimed squarely at the high-value bathroom and laundry renovations he actually wanted, on an ad budget under $1,000 a month.
Wanted to break into automotive locksmithing, a competitive market where they had zero visibility, zero history and zero leads.
We built dedicated campaigns for automotive services, high-converting landing pages, content targeting automotive searches and proper conversion tracking from day one.
Results are from YEWS clients in Australia. Dollar figures are in Australian dollars. Every business is different and past results don't guarantee future outcomes.
Australian-founded, with a US office in Brooklyn, New York. Here's how we're different from the agency you've probably already tried and been burned by.
I started YEWS in 2007 because I was fed up with agencies taking advantage of hardworking business owners. Long contracts, vague reports, and results that never seemed to show up in the actual bank account.
Alongside running YEWS, I've built, bought, sold and operated other businesses, from consulting to home services. I've signed payroll, chased invoices and stared at cash flow reports wondering whether the marketing was actually doing anything.
So when we sit down together and talk about cost per lead, margins, conversion rates, sales process, staffing and cash flow, we're talking business. Real business. Not just clicks and impressions.
Author of Better Business That Works, a practical guide to getting better clients, improving sales and creating efficiency, for owners who've fallen out of love with their business.
Plenty of agency owners have only ever run an agency. Alexei wrote a whole book on building a business that actually works: better clients, better sales, and a business that doesn't fall over the second you take a week off.
This book gives you such a real-world behind-the-scenes look at what it really takes to be successful online.Andrew Carter, Author and Retail Marketing Expert
Every Gap Report we write runs on the same thinking. Fix the system, not just one channel.
Straight answers before you ask for your report. Got a different question? Just ask us.
A written teardown of your whole customer acquisition system. How you show up on Google and in AI search, your Google Ads if you run them, your website and landing pages, and what happens to a lead after they reach out. Then we put you side by side with the competitor you're most tired of losing to, and hand you the biggest leaks plus a 90-day plan to fix them.
There isn't one. It's the fastest way to show you how we think. The report's yours to keep whether you hire us or not. Plenty of owners take it and fix things themselves, and we're fine with that. If you'd rather talk it through, we'll walk you through it on a call.
We've got a US office in Brooklyn, New York, and every meeting runs over Zoom at times that suit US time zones. We reply within one business day. Our working day lines up with your evening, so a lot of the heavy lifting happens while you sleep. You wake up to progress, not a to-do list. Google, Meta and the AI platforms work exactly the same way in both markets.
We agree on the KPIs with you before we start. If we don't hit them in the agreed timeframe, you don't pay for our services. That's how confident we are in the process.
No. Cancel anytime with 30 days' notice. We'd rather earn the next month than lock you into it.
Google Ads typically starts producing leads within 30 to 60 days. SEO takes 3 to 6 months to really move the needle in a meaningful way. Conversion fixes can lift results within weeks, because they work on the traffic you're already getting.
It depends on your market, your competitors and your goals. Your Gap Report comes with clear recommendations, and we'll walk you through specific pricing on a call. No hidden fees, no nasty surprises. Our clients are established businesses investing in real growth, not looking for a $500-a-month package.
A senior strategist pulls apart every link in your sales chain and writes it all up for you. Where you're leaking leads, where you're wasting money, and where your biggest competitor is wide open. Here's what we check:
Takes about a minute. We'll get to work straight away and email your report within 5 business days.
We'll never sell your details. Your information is handled through GoHighLevel.
Your competitors may have bigger budgets. That doesn't mean they have a better strategy.
Let's find exactly where they're vulnerable. Your free Gap Report shows you where to hit first.
Get My Free Goliath Gap Report → Free written report. Zero obligation. David beat Goliath. So can your business.